Keller Williams a true disruptor in the real estate industry

keller williams

Let me outline why you should bet on Red.  Keller Williams is #1.  Keller Williams global holds the top spot by agent count, sold units, or properties sold.  And we have the highest sales volumes.  Our Keller Williams estate agents are a force is one to be reckoned with. The perfect home for tech-enabled estate agents.  Our business model equips our estate agents with a technological edge.  And our clients all benefit in so many ways.

Your experience will be like no other!

Looking for your dream home is so much more than a property search.  We realise that our clients (buyers and sellers) have a certain, preference.  Could be the face of the agent, could be the brand that they know, or more.  But, one thing is for sure, Keller Williams SA is the fastest growing real estate brand in the country.  We are here and we are here to stay.

Our belief system spans the entire globe

Having worked in corporate in SA, (banking/financial institutions), never before have I seen a brand in motion that has the core values to a T.  And, not only in a branch, or a city, but an entire global playing field.  You see at Keller Williams we are driven and have a core value system or a set of beliefs that largely drives the success of this beautiful brand.  Let’s go through these beliefs:

  • Win-Win: or no deal, meaning all parties must win in order to be successful.
  • Integrity: how refreshing. Do the right thing always.
  • Customers: always come first, also refreshing.
  • Commitment: in all things. You do your best at every little thing you touch because everything you touch works.
  • Communication: seek first to understand. And our Keller Williams estate agents believe in honest, transparent communication.  No being left in the dark when you sell, wondering how your property is faring on the open market.
  • Creativity: ideas before results. Also refreshing especially given the sharing culture.  When I say sharing, I mean sharing your property listing with agents (almost 1,500) and their pre-approved buyers that may want your property.
  • Teamwork: together everyone achieves more. We would rather bring a colleague in to close your transaction faster than ‘other fishes’ because our sharing values and beliefs really do work to help sell faster.
  • Trust: starts with honesty in our communication as a Keller Williams estate agent.
  • Equity: opportunities for all and this speaks broadly in every direction.
  • Success: results through people. And we have top people wearing the Keller Williams name with pride.

It’s about the relationships we build and our ability to leverage these

Everything in the real estate space is about relationships. Yet when technology is added to the mix, we are able to build and enhance relationships.  In the early days sustaining the quality of all the relationships became more challenging. So, Keller Williams pivoted toward co-developing technology with salesforce allowing our estate agents to prioritize the connections they had made.  And slowly, bit by bit, the Keller Williams technology came together that allowed bonds to be cemented between people, data, systems, and communication.  And the best of all is that proactive communication rewards everyone who touches any one of our estate agents with insights beyond compare.

What our Technology does to enable relationship building

At Keller Williams, we believe technology exists to simplify everyday life, making room for what truly matters.  And this gives you the freedom to be more human, more present – more everything.

Now, as home and business increasingly coexist and virtual life weaves itself into reality, you need a partner with the right tools, tech, and resources to help you maintain your business at the highest level – rain or shine. You’ll find that partner in Keller Williams.

Keller Williams really is a technology giant in the real estate space.  But it’s not technology for technology’s sake.  All the technology we leverage is for 2 reasons (1) to close a sale faster, and (2) to build a lifelong relationship with either a buyer or a seller; you see that’s the general idea of using CRM, and it’s automated.

Why is this all good if you are selling your home?

Well, it’s simple.  What’s not good about listing a property for the correct asking price and selling it sooner than anyone else.  As a seller surely that’s what you strive for?  And, when you partner with Keller Williams you are leveraging the firepower of almost 1,500 agents countrywide.  Also, every single one of these agents be that in Vereeniging or Bromhof, have qualified buyers that we will leverage to ensure a faster result.

Another example of teamwork in action is:

  • Sandy (Keller Williams Select): Hi Ash, Sandy here from Keller Williams Select. I have just listed another unit in Caymans, Bromhof and I know you have buyers.  I am doing viewings on Thursday at 5 pm.  Will you let your buyers know?
  • Ashley (Keller Williams Clockwork): Hi there San, sure and shot. And I have quite a few buyers to introduce.  I will schedule the viewings for Thursday at 5 pm.  See you there and will confirm shortly.

A broad range of offerings

Get in touch and get a valuation

So, if you need a valuation done on a property in Randburg or elsewhere in SA, I can help.  Give me, Sandy Graham a call or send me a WA to (083) 550-1220.  Alternatively, drop me an e-mail at  I have a vast network of almost 1,500 top Keller Williams agents at my fingertips who are all just dying for the opportunity to partner with you to sell and conclude your property transaction in record time.

If you want to view all the Keller Williams properties across the country click on our website to start the search for your dream home.

Bet on Red.  You will not be sorry.

Estate Agents – want to know more about KW?

Keller Williams (USA) is a top real estate brand to work for.  If you are an estate agent and want to know a little more drop me an e-mail.   If you would like to leverage world-class technology to the benefit of all our stakeholders across the value chain and end up with a win-win every time, then let’s touch base.  Also, read what makes Keller Williams the best!

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